A company website isn’t just a page; it’s the first thing that connects customers to your business. The first thing that comes to mind for a customer who wants to know about your business is your website. The website tells the story about your business, services, and information to contact you. A good website is like a brochure to your customer. You can’t just create a website and publish it to the internet; there are a lot of things to take care of in the case of building a website.
What makes a great website?
Not all websites are optimised for the outside world
Here are some approaches that make your website stand out from the rest:
- Proper navigation: The design must convey the way of navigation a customer takes when visiting your website. Your design must understand your audience, and it should showcase your business clearly. Also, things like what services and products you provide, what makes you stand out from the rest
- Mobile-friendly design: The mobile-friendly design is a necessity due to the increasing number of smartphone users around the world; more than 70% of your website traffic will be mobile users, not just focusing on desktop design; the mobile design also needs to be optimised. Not optimising the mobile version can increase the bounce rate on your website
- SEO-based content and structure: a website without SEO can be a shop without a label, so the website should be structured properly for optimising SEO. It includes adding proper meta title and description hierarchy; web-optimised images will result in better ranking
The common mistakes made when creating a website are:
- Using large file size images, its slows down the website also reduce loading speed
- Using a hard-to-read font: website content should be easy to read; if customers find it hard, it can cause problems. Use sans fonts, proper headings, and easy-to-read font sizes.
- Building a website that’s not compatible or not structured properly for SEO
- Stuffing a website with lots of content; in the modern world, customers have no time for unwanted distractions on a website.
- Complicating navigation will result in poor traffic to your website. The website should be transparent enough to help customers locate what they are looking for.