1. Neglecting Local SEO
Neglecting local SEO can cause lagging in SEO rankings. Customers prioritise local shops for a fast solution to their problem. Optimising your local Google business profile is a key factor in this matter. These are common mistakes found in local SEO.
- not adding contact details or location
- not adding details about your services and products
- not uploading proper images of your shops
- not including quality reviews
- not getting verified
Are common mistakes found in local business profiles.
2. Website Speed
Uploading large files to our website can cause delays in page loading; it will increase the bounce rate. Page speed is necessary because even if you sell quality goods and services
If your website is slow, it can cause problems in SEO ranking. Using optimised and low-size images can increase website speed. Also, removing unwanted files from your website is good for getting better ranking in SEO.
Commonly seen issues for website speed are:
- Uploading a large-sized file onto the website
- Using a low-quality web server
- Stuffing the website with unwanted content
Pro tip: you can use PageSpeed Insights. https://pagespeed.web.dev/ to analyse the website and find out the problems affecting your website speed.
3. Lack of mobile optimization
Up to 70% of website traffic comes from mobile users; not optimising your website for mobile users will result in poor SEO rankings. If the website is not optimised properly, the chance of a customer bouncing off your website is high.
These are the main issues found in mobile optimisation.
- Optimized for web only
- No proper UI/UX for mobile users
- Not optimizing the navigation menu for mobile users/hard-to-use menu
- Poor design or font that customers find hard to interact with
4. Duplicate Contents
Duplicate content occurs on a website if there is a webpage with the same content as another webpage. A website containing duplicate content causes poor page ranking, also prioritizing the wrong page for indexing.
Use tools like SEMrush to identify and eliminate duplicate content.
Main issues caused by duplicate content:
- On-page duplicate content causes wrong content indexing.
- Issues in indexing
- Extra effort to get actual content indexed
5. Under-optimized meta tags
Meta tags and descriptions give information about the page we plan to index on search engines; not optimising meta tags causes difficulty for crawlers finding data about content.
Meta titles and descriptions decide the result showcased on the SERP page, so it’s important to give proper titles and descriptions. Mainly it should contain the pain point or requirement the customer is searching for.
These are the main issues faced when it’s not done correctly.
- Customers can’t find what they’re looking for.
- Poor indexing; sometimes it doesn’t contain the primary keyword.
- A page will be crawled but can’t be indexed.